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Willsup Inc

Custom polyurethane products for every application

Browse categories or contact us with your requirements.

  • Large orange and black industrial polyurethane dust seal rings displayed side by side on a workshop table

    Dust seal rings

    For crushers, screens and mining equipment

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  • Polyurethane rollers

    Polyurethane rollers

    For conveyors, material handling and processing equipment

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  • Industrial caster wheel with red polyurethane tread, white nylon hub, needle roller bearing, white background product shot

    Polyurethane wheels

    For heavy-duty industrial and material handling applications

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  • Liners & screens

    Liners & screens

    For crushers, chutes, hoppers and screening equipment

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  • Bumpers & gaskets

    Bumpers & gaskets

    For impact protection, vibration damping, and sealing

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  • Custom molded parts

    Custom molded parts

    For any application requiring wear, impact, or abrasion resistance

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Why choose polyurethane over rubber, steel or UHMW?

  • 3–6× longer lifespan vs rubber

  • Higher load capacity

  • Oil & water resistant

  • Customizable hardness

  • Metal-bondable

  • Lighter than steel

Don’t see your part? We make it custom.

Common questions about our products

  • Can you produce one-off custom parts?
    Yes. We handle everything from single prototypes to production runs. There is no minimum order quantity.
  • Do you offer material data sheets?
    Yes. We provide technical data sheets for all our polyurethane formulations. Contact us with your application and we will send the relevant specs.
  • How do I know which hardness to choose?
    It depends on your application. Softer compounds (60A–80A) work better for impact absorption and noise reduction. Harder compounds (90A–75D) work better for abrasion and cut resistance. Our engineers can recommend the right formulation based on your operating conditions.